• How to Target the Right People With Mobile Marketing

    In some ways, mobile marketing is no different from other types of marketing. You need to identify the demographic characteristics of your target audience and design a campaign tailored to its specific interests. What makes the mobile medium so promising for marketers is the sheer number of tools available to reach that audience on an unprecedented level of immediacy and detail. It also offers increased efficacy, as evidenced by the high redemption rate of mobile coupons compared to regular coupons.

  • Examples of Project Deliverables

    Whether you are producing products for your customers or reports for your employees, your small business will have projects and those projects must have deliverables. Project deliverables are the tangible products generated from a project. Without deliverables, projects would be pointless; deliverables are why projects are created. However, there are many kinds of project deliverables that are intended for both internal and external stakeholders. Some projects have many deliverables; others just have one.

  • How to Manage Your Amazon Account

    Keeping your company's Amazon account up to date is essential to ensuring transactions are conducted smoothly and accurately. Whether you are using a standard Amazon buyer's account or have a dedicated Amazon Seller account, the Amazon website gives you control over a variety of account settings, including payment methods, shipping rates and addresses.

  • How to Start a Home Attendant Vendor Business

    As America's baby boomer population continues to age, more individuals are seeking home attendants as a means of living safely in their own homes rather than moving to assisted living or long-term care facilities. Home attendants may be called by different titles in different states, such as home health aides, but their duties are largely the same. They assist clients with activities of daily living, such as dressing, bathing, eating and preparing meals, cleaning or running errands. Home attendant vendors hire a large pool of home attendants, allowing the client to call for or schedule assistance at almost any time since someone is always available.

  • What Are Meeting Minutes?

    Meeting minutes are essential to recording the contributions people have to the actions taken by a company. Meeting minutes can also be used in a court of law as evidence in the case of a lawsuit. Because of their high level of potential public exposure, it is recommended that meeting minutes be considered an important part of company communication and record keeping.

  • Filing a 1099 Form Without an EIN Number

    If you have independent contractors to whom you paid more than $600 during the year, you must file a Form 1099-MISC with the Internal Revenue Service. The 1099 records the wages paid to the contractors, protecting you by documenting valid deductions if you are audited. These forms must be filed and mailed to the independent contractors no later than Jan. 31 in the year following the income. If you don't have the contractor's Employer Identification Number, or EIN, filing becomes problematic.

  • Mardi Gras Marketing Ideas

    Mardi Gras is a holiday that takes place the day before Ash Wednesday and is especially popular in New Orleans, Louisiana. Mardi Gras, which is also known as Fat Tuesday, Shrove Tuesday or Pancake Day, according to the official Mardi Gras website, has transformed from becoming a one-day long celebration to a week-long celebration for those that observe the holiday. Like other holidays, Mardi Gras has its own distinct tradition that can lend to a creative marketing campaign for businesses that want to utilize the holiday for marketing efforts.

  • What Are the Different Functions of Business Finance?

    Many people gain knowledge of financial concepts as kids. When parents ask their children to do chores in exchange for an “allowance,” this monetary transaction creates an elementary perception of finance. Fast forward 20 years, and you’ve traded chores for your own business. Now, you find yourself relying on another kind of fiscal entity: business finance. While business finance still takes care of your “allowance,” they serve many other essential functions that can help your company realize growth.

  • What Does the Term "Service Culture" Mean & How Do Companies Develop a Service Culture?

    A service culture exists when you motivate the employees in your organization to take a customer-centric approach to their regular duties and work activities. Sales and service employees put customer needs first when presenting solutions and providing support. Other employees work behind the scenes to ensure customers get a good product experience. Developing a service culture requires time and consistency.

  • How to Change the Password in Your WordPress Blogs

    Because all of your WordPress blog's administration tools are accessible by anyone who knows your WordPress username and password, it is a good idea to change your password if you suspect that it's no longer secure. You can do this in the Users section of the WordPress administrative panel. If you have other users with accounts on the blog, you may also want to change their passwords using the same method to keep your blog secure.

  • Personnel Vs. Human Resources

    As there are no legal or industry standard definitions for “personnel” and “human resources,” many people using them as synonyms. Personnel is an older term that defined basic employee issues management; human resources became more popular as staffing management evolved into a strategic business function.

  • 7 Rules of a Successful Training Program in a Business

    To keep your employees updated on product changes and new company policies, there needs to be regularly scheduled training. For training to be effective you need to follow the seven rules of a successful training program in business. A successful training is one that gives your employees the knowledge they need in a format that is simple understand in a way that helps productivity.

  • How to Build an Effective Team Profile

    The most important team characteristics are the team goals, its capabilities and its past and future performance. Creating an effective team profile starts with identifying clear goals. The team leader must formulate the goals and integrate member feedback to reach consensus. Once the goals are clear, the team leader must evaluate members for motivation and abilities. Ideally, he will match work a team member wants to do with work he does well. The result of this matching constitutes the team capability profile. Finally, the team profile will include past performance successes and future performance expectations based on the goals and capabilities.

  • HR Management and Labor Laws

    Whether your company has a dedicated human resources department, relies on the expertise of an outside consultant or assigns HR duties to someone qualified to handle employment matters, you must be familiar with labor and employment laws that affect your business. A number of laws apply to certain businesses, and noncompliance can result in stiff penalties and fines as well as damage to your business reputation.

  • How to Identify Officers in an LLC

    A limited liability company is a business structure that protects each owner, referred to as a "member," from civil and financial liabilities. An LLC is not required by law to have officers run its daily operations, although some choose to do so. Because an LLC is a privately owned entity and most states do not require a filing of the organization officers, identifying the officers can be a bit challenging, and it often hinges on obtaining private organization documents. Requesting this information is appropriate when considering partnering with or investing in the organization.

  • How to Edit the QuickBooks Dictionary

    When you spellcheck a word in QuickBooks, the program checks it against its dictionary file to see if the word is spelled correctly. If the word is not in the dictionary file, QuickBooks gives you the option to add it. However, you may accidentally add misspelled words to your dictionary, thus introducing errors into your future documents. Use any text editor to add, change or remove words in the QuickBooks dictionary file.

  • How to Effectively Communicate Remotely

    Ten percent of all U.S. workers telecommute from home, according to a 2009 report in the "MIT Sloan Management Review." Remote working may be more manageable for large corporations, whose staff often have a narrowly defined role. But small-business employees typically have responsibility for a multitude of tasks and assignments, meaning effective communication is critical to ensure each team member understands company priorities and knows exactly which tasks to focus on. Compounding the challenge for small-business managers is the fact that small companies -- particularly during the startup stage -- may not have physical offices, so employees don't interact face-to-face with their manager on a regular basis -- if at all. Consequently, small-business managers must learn how to effectively communicate remotely.

  • Business Implementation Strategies

    To increase the effectiveness of new business ideas, you need to have efficient business implementation strategies. Formulating creative business ideas does you little good if you do not have a plan in place to properly execute them. In addition, a business's organizational structure is strengthened when management spends time analyzing different ways to efficiently put new plans into place.

  • How to Make Facebook Events Exciting

    Make a Facebook event page exciting to maximize the number of invitees who attend the event. When you create a Facebook event and invite others to it, the event page is sometimes the factor that determines whether an invitee will attend. The more exciting and engaging you make this page, the more likely invitees are to RSVP on Facebook and attend the event in person.

  • Four Themes to Motivate Employees

    Employees sometimes need a little extra motivation, and managers can find themselves struggling with ways to get employees going. Jim Trinka, Chief Learning Officer for the FBI, notes that managers can unite employees around a common theme to spur motivation. The types of themes recommended by Trinka are not necessarily incentives, such as bonuses or prizes, which are often used in business to get employees to work harder. Instead, focusing on common areas for improvement provide the necessary motivation to improve overall team performance.



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